My online research for an Outdoor Industry ad campaign informed me about the economics of this recreational industry in the USA and the health impacts climate change is having on it. Some of that surprising data is below…
The Outdoor Industry Association (OIA) has more than 200 member corporations. It is a nonprofit trade organization that advocates for the outdoor industry, promotes sustainable businesses, and works to change trade policy and recreation… and reduce its carbon emissions. https://outdoorindustry.org/climateaction
In 2023, outdoor recreation participation grew to 57.3% of all Americans aged six and older. And, The Bureau of Economic Analysis calculated the economic output of outdoor recreation to be $1.2 trillion in 2023, surpassing industries such as farming, mining, and utilities. https://recreationroundtable.org/resources/national-recreation-data/
The World Economic Forum’s 2024 online article on how climate change is dramatically affecting global sporting events. https://www.weforum.org/stories/2024/08/climate-change-sports-impact/